Abstract

Background Despite well-documented health benefits of consuming fruits and vegetables (FV), most older adults, particularly low-income older adults, consume less than recommended amounts. Objective The purpose of this study was to identify determinants of low-income older adults’ intention to consume FV using the model of goal-directed behavior. Study Design, Settings, Participants A sample of 400 low-income community-dwelling older adults, ≥ 60 years of age, participated in this cross-sectional study. Measurable Outcome/Analysis Participants completed the survey consisting of validated instruments measuring attitude, subjective norm, perceived behavioral control, intention, positive anticipated emotion, negative anticipated emotion, past behavior, desire, and intention related to FV consumption. Data were analyzed using Structural Equation Modeling. Results Results from this study indicated that subjective norm (γ = 0.22, P Conclusion Results of this study can inform future intervention programs aimed to increase FV intake among low-income older adults. In order to promote FV intake among low-income older adults, potential barriers that would preclude their sense of control over FV intake should be identified and addressed. Also, future health promotion programs may benefit from emphasizing the future emotional rewards of successful behavior change. Lastly, interventions aimed at increasing low-income older adults’ FV intake could benefit from using trusted community members as lay health advocates. Funding The University of Alabama.

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