P108 Perspectives, Habits and Barriers of Low-Income Hartford Residents Regarding Their Potential Purchase and Consumption of Locally Grown Produce

Abstract

Background In the US, lack of adequate access to fresh produce among individuals living in low-income neighborhoods is a known barrier to improving their fruit and vegetable consumption. Objective To document the perspectives of community members regarding their potential purchase and consumption of fresh produce with an emphasis on locally grown. Study Design, Settings, Participants Two focus groups (FG) were conducted with low-income residents living in the south and north ends of Hartford, CT. One FG was in Spanish with customers of a medium-size supermarket in Hartford's south, which offered SNAP incentives. The other FG was in English with customers of neighborhood stores in Hartford's north end. Socio-demographic and food assistance participation data was also collected. Measurable Outcome/Analysis Each FG was transcribed, and independently read and coded by all investigators. A systematic consensus process was used for data analysis of following themes: shopping behaviors; familiarity with local produce; decision-making processes regarding food purchasing; knowledge/experience using SNAP benefits for buying fresh produce and getting extra value for doing this (SNAP-incentive Programs). Results The first FG (n = 22) participants were Hispanic (100%), mostly female (86%) and 50% were SNAP recipients. The second FG (n = 16), were a mix of African-American (44%) and Hispanic (56%), mostly female (75%) and 81% were SNAP recipients. Participants from both FGs paid attention to quality and affordability, but price was the most important factor. They have limited knowledge about local produce but were interested about it, and most were not aware of SNAP incentives. Conclusion Participants’ fresh produce purchasing was strongly impacted by their financial situations. They were not fully informed about local produce availability. SNAP incentives were seen as a good way to increase their access to fresh produce. Nutrition education initiatives promoting use of SNAP incentives and consumption of fresh local produce are needed among this population. Funding Wholesome Wave.