Abstract
In recent years, colorectal cancer rates have escalated disproportionately in young adults as compared to older individuals, and increasing efforts to target their unique needs and improve their experiences is needed. Adept usage of social media has defined this new generation, creating a parallel reality beyond the traditional patient-doctor office encounter. Herein, we present user-profiles from Stop-Cancer, a digital social network designed for patients aged 18-44. Our primary purpose was to delineate patient and disease characteristics; moreover, to correlate these parameters with usage patterns and satisfaction measures.
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