Owning Immigration: Messenger Ethnicity, Issue Ownership, and Support for Latino Candidates

Abstract

AbstractThe public opinion literature stresses the importance of source cues in determining which types of messages affect attitudes and which types do not. Building upon such research, we seek to determine if messenger ethnicity influences how individuals evaluate candidates speaking on immigration in the context of a campaign. Do Americans (and Anglo Americans in particular) view Latino candidates as more experienced, stronger leaders, more trustworthy, and more qualified on immigration than Anglo candidates? Moreover, do such relationships hold regardless of the valence of the message itself? Through an original survey experiment presenting subjects with immigration talk on the campaign trail, we find Latino candidates are reviewed more positively than Anglo candidates when it comes to the immigration messages they speak (especially when it comes to pro-immigration messages). Such findings give us insight into whether or not Latino candidates have the potential to “own” the issue of immigration, as well as offering another path by which Latino candidates can gain a strong foothold with the public in the context of a campaign.