Ownership Structures of Electronic B2B Marketplaces — A Multi-perspective Analysis

Abstract

In this paper we develop a framework for the ownership structures of electronic markets and contrast different alternatives by using a case study in the automotive industry. Focus is General Motors’ decision to join the industry electronic market place Covisint and Volkswagen’s decision to build an individual solution. Building on multiple theories from inter-organizational relationship formation we analyze the advantages and disadvantages of private exchanges vs. consortium-based exchanges vs. third party exchanges and illustrate these within our case working towards a comprehensive contingency framework.