Abstract

The global cut flower industry has faced serious challenges over the years, but still remains an important sector of agriculture. Floriculture businesses seek new, innovative trends and niches to help increase product sales. Specialty cut flower (SCF) production has increased in the past 20 years in the US, Australia, Africa, and Europe. SCF production and sales could increase further if these new products were supported by dynamic marketing campaigns that focus on their strengths compared to the traditional cut flowers (TCF) such as roses, carnations, gerberas, and chrysanthemums. The major strength of SCF is the eco-friendly profile, which is associated to low CO2 footprints and environmental outputs. This contrasts TCF cultivation, which is associated to high energy inputs, especially at the traditional production centres (e.g., The Netherlands). It is suggested that environmental legislations, production costs, and customer demand for eco-friendly products will positively affect future SCF cultivation and sale.

Highlights

  • Flowers in the International CutGlobal cut flower production and consumption has overcome serious challenges in the past 20 years, especially those related to global economic recessions

  • The aim of this review was to analyse the dynamic role of specialty cut flowers (SCF) in a market overwhelmed by traditional cut flowers (TCF) holding the majority of sales

  • In a constantly changing global market, the TCF cultivation is the assured solution for growers and sellers, which, shows weaknesses associated with environmental legislations, CO2 footprints, pesticide residues, and increased energy demands (Table 2)

Read more

Summary

Introduction

Global cut flower production and consumption has overcome serious challenges in the past 20 years, especially those related to global economic recessions. The EU holds the first place in cut flower and ornamental potted plants sales with 31.0% of the global value, with. China and the USA in second and third place, holding 18.6% and 12.5%, respectively [1]. Within the EU, in 2016, the Netherlands had the most sales of cut flowers and ornamental plants, with France and Italy in second and third places, respectively [1]. Cut flower and ornamental plant sales in the EU increased by 7% The aim of this review was to analyse the dynamic role of specialty cut flowers (SCF) in a market overwhelmed by traditional cut flowers (TCF) holding the majority of sales. A critical analysis provides evidence that SCFs might serve as the environmentally friendly alternatives to TCFs and claim future higher production volumes and market shares globally.

Exploitation of the Endemic Flora by the Floriculture Sector
Cultivation of TCF and SCF in a Globalised Market
Simmonds
Postharvest Performance and Quality
Findings
Conclusions

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.