Abstract
The impressive advances in space technology achieved in the past 20 years have made satellites more powerful and flexible and earth stations cheaper and simpler to handle. These events together with the rapidly merging demand of advanced telecommunications and telematics services—which in many instances could not be provided by means of the existing terrestrial networks—have stimulated the widespread use of satellite links. Therefore, the present offerings of satellite systems are suitable to meet almost any requirements for advanced services and applications.This paper outlines advanced networks making use of small antennae located at the users premises or at urban and national gateways for data and video services and will outline example of space services which integrate telecommunications and environmental/meteorological data. The satellite is already becoming a powerful tool to stimulate competition among users and clear strategies have to be developed by operators to acquire potential markets. The paper will describe the case of Italy and the choices of Telespazio in promoting satellite business.
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