Abstract

The emergence of online communication in shape of social networking sites (SNS) has tremendously increased the number of internet users world wide in general and in India in particular. The main reasons behind the tremendous increase in number of social networking site users is availability of all sorts of infotainment under one click. Although all age groups are using various social networking sites inorder to communicate online but the users proportion of facebook is much higher than others. Facebook is a world wide used social networking site with pre designed user friendly pages and latest applications and games due to which the proportion of youth facebook users is higher than other age groups. Facebook is designed in such a way as it develops initially attraction within users to use it and then compels them to over use it hence offshoots addiction within them to be online and to converse online with various know as well as unknown users. Mostly the victim of this addictive online communication of facebook is youth (15-35 years of age) as of their leisure time due to low responsibility in their early dependency periods and unawareness about the impact of its over use on them due to which their various aspects are getting affected in addition to acedamic grades. The impact on acedamic grades is both positive as well as negative but the intensity of later is much higher than former type of impact. This research paper will through light on the impact of use or overuse of facebook social networking site on the acedamic grades or carrier of youth users and will surely help the readers in making a balance between use and overuse of internet in general and facebook social networking in particular. KeywordsAcedamic grades, Facebook, Online Addiction, Online Communication, Social networking sites (SNS)

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