Over-the-top platform: A boon or bane during COVID-19 lockdown

Abstract

COVID-19, an unprecedented global pandemic, has changed the way of media consumption by the audience. A new trend surfaced during this period – prioritizing over the tops (OTTs) over normal ongoing media channels. This points to the growing market and consumer appetite for content of choice available on OTT platforms. OTTs offer a naïve and consumer-friendly advantage – choice of content, simple access, and choice of device/mediums (hand phone, laptop, tablet, or TV screen). However, its rampant usage has also affected the mental and physical health of people of all generations. It is imperative to know the impact of growing content consumption on psychological behaviors across generations (children, adults, and elderlies) as there is limited censorship within the OTT space. As the mental health issues are on rise, the primary care physicians are the key role players to address this issue as they meet number of subjects as a primary contact. Hence, to find out the impact of OTT, an extensive literature search was done from PubMed and Google Scholar, and the relevant findings were noted down.