Overlit: Digital Architectures of Visibility

Abstract

Despite the ubiquity of digital technologies, data-driven approaches and algorithms, organization theory so far only engages with these developments in limited ways. A deeper engagement with the organizational ramifications of a digital, datafied world is urgently needed and must start from mappings of the phenomenon and the development of better theoretical vocabularies that can guide future research. Complementing the essays by Zuboff and Power in this exchange, my essay suggests a research agenda based on how digital technologies, data and algorithms impact and shape our lives in and around organizations by making us visible in novel ways. I unpack the technological and operational underpinnings of this phenomenon in two steps. The first is a broad conceptualization of the overall shape of what I term ‘digital architectures’. The second is a more granular theorization of how data-driven, algorithmic approaches make the ‘management of visibilities’ a central concern for humans, organizations and societies, as well as some reflections on possible responses to these developments. Taken together, these discussions highlight how digital ubiquity calls for novel theoretical perspectives and research avenues for organization theory to explore.