Abstract
ABSTRACTThis study explored the extent of information and persuasive methods in over-the-counter drug advertisements in Sweden. A content analysis of 267 ads revealed that over-the-counter advertising is less informative than ethical advertising and that over-the-counter advertising is less persuasive than consumer advertising in general. The results indicate significant relationships between product age and informative content.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Pharmaceutical Marketing & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
