Abstract
Circular economy business models essentially fall into two main groups: (1) models focused on reorienting traditional business, and (2) models that involve creating a new business specifically aimed at recovering resources. The timing and ways of transforming an old business into a circular one could find useful drivers in a systemic approach that involves policy makers and legislators to implement effective regulations and incentives, the financial sector, public authorities and civil society. By converse, big global corporations often develop circular economy within a company’s network. From this perspective, some companies are specifically oriented towards recycling, while other companies belonging to the same group use raw materials obtained from recycling, thus gaining an extensive competitive advantage for all the network’s companies (competitive circular economy).
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