Abstract

The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students’ attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more. Featured in this article are thumbnail descriptions of 25 teaching innovations presented at the Society for Marketing Advances 2015 Annual Conference. Resources associated with these teaching innovations are available for download at Marketing Education Review’s Web site, www.marketingeducationreview.com or http://salesleadershipcenter.com/marketing-education-review-teaching-moments.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.