Abstract
This paper examines outdoor advertising and visual pollution on selected roads in the city of Žilina. Outdoor advertising is often connected with visual pollution. Visual pollution can be unsightly, distracting, and can create a sense of visual confusion and chaos. This is even more true for drives in traffic. Therefore, the research we carried out examines how much is outdoor advertising present on the selected key roads of city of Žilina. The results of the conducted research provide information on how many advertisements are located in selected sections and what their thematic focus is. Furthermore, research can serve the makers of policies related not only to transport, but also to the environment. In addition, the study also serves operators of marketing agencies dealing with outdoor advertising issues.
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