OTT & Media Consumption Pattern and Its Impact on Psychological Wellbeing among Gen Z

Abstract

This study investigates the media consumption pattern among Gen Z People, with a sample size of 149 people. The aim of the research is to gain insights into their media consumption pattern and their psychological wellbeing. The study employs a quantitative research approach, utilizing surveys as the primary data collection method. The survey questionnaire includes measures related to social media platform, OTT platform they use, device they use which are key dimensions to understand their media consumption pattern. The sample size of 148 people ensures a sufficiently diverse representation of different age group, educational background and geographical locations. Data analysis involved descriptive statistics, such as means, frequencies, and percentages, to provide an overview of psychological wellbeing. Additionally, inferential statistics, such as correlation and regression analysis, is conducted to identify any relationships between media consumption pattern and their psychological wellbeing. there is no adequate law, guidelines, or regulations; therefore, the content exhibited on these platforms is uncontrolled. Several petitions have been made in courts trying to limit the information published on these platforms, such as Amazon and Netflix. No rule or authority is in place to pre-screen material on OTT services. In 2021, the Indian government issued new standards called the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, which attempt to control digital media and OTT services but do not address contemporary societal demand.