Abstract

 
 As we all know, insurance is a business which includes an agreement and an agreement between two or more people. Where the insured party pays a contribution then the insurer provides protection to the insured for the contribution made. In this case, a strategy is needed when marketing an insurance product. The existence of this study aims to determine how the agent's strategy in marketing an insurance product at PT. Prudential Syariah Binjai. The type of research used by the researcher is a qualitative method, interviewing directly and making observations, then analyzing to make a conclusion in words. Based on the research and analysis conducted, it is seen that the strategy of the agents at PT. Prudential Syariah Binjai in getting customers is to maintain the cycle: prospecting, approaching, fact finding, open mindset, product presentation, closing, paylink, and finally servicing. To overcome the negative response from the public about insurance, agents do: find out the things that are doubted by consumers, listen to every complaint, straighten the negative assumptions and provide precise and clear explanations so that they can be well received.
 Keywords : Agent Marketing, Product, Interest, Decision, Syariah Insurance
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