Abstract
PurposeIncreasingly over the next decade corporate leaders will have to deal with the political and social fallout of othersourcing – the ability to have work done by robots and computer programs.Design/methodology/approachProvides examples of this othersourcing trend in every kind of business, and also in government, military, and non‐profit activities as well.FindingsPeople will increasingly be on their own, in competition with software, robots, foreigners, newly engineered systems, unexpected competition, do‐it‐yourself customers and other independent contactors.Practical implicationsEmployers should have a comprehensive othersourcing strategy that includes dealing with an increase in negative consequences.Originality/valueEstablishes othersourcing – a potentially massive shift of increasingly higher kinds of work to machines and software –as an even more disruptive trend than outsourcing.
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