Abstract

Study of religious media discourse is a relatively new line of linguistic research notable for its integrated approach and interdisciplinary methodology. The object of this research is the Orthodoxy and the World website media texts exhibiting heterogeneity, since they are made up of verbal and visual components. Modern religious media discourse is an exceptionally productive area for identifying current mechanisms of meaning making, speech creation, and pragmalinguistics emerging in the age of indisputable dominance of the Internet as a basic communications system. In view of the above trends in the religious media discourse description, the methodology for studying symbiosis and interplay between verbal and video visual components of its main creation, the Internet text, takes on a particular significance. The linguistic media discourse theory studies influence and manipulation in Internet communication, where it is not just the lexical level of the language but not to a lesser extent the phraseological level that plays a prominent part. In the presented study, we have identified the following defining features of the religious media discourse: communication task diversity, mass character, which does not rule out certain elitism of the audience, expressiveness of the lexico-phraseological linguistic means, intertextuality, primarily based on Holy Writ texts. Analysis of the Orthodoxy and the World website media content attests to the fact that religious discourse holds its legitimate place in modern linguistics.

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