Abstract
Occupational Vocational Guidance began more than a century ago and has proposed a specialization to advise on the choice of a specific occupation. Currently it is proposed as a discipline that meets different needs of the human being, expanding its scope of action based on current demands and nourished by different theoretical contributions of different sciences. Within the intervention processes, different approaches have been considered on which the aid relationship is developed, but there is one that can provide a strategy of considerable benefit for the people: the existential humanist approach, which proposes a reflexive analysis on one's own existence and personal and social responsibility based on the freedom of choice that individuals have. This essay proposes to articulate the basic criteria of both proposals in consideration of some phenomena related to university education, in order to provide inputs for the preventive attention of needs faced by students of higher education.
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