Abstract
This analysis of Queen's University Faculty Association's (QUFA) 1995 certification drive stresses the importance of using specific organiz ing techniques to enhance the likelihood of achieving successful union ization drives at a time when it is becoming increasingly difficult for unions to do so. I argue that the use of various techniques identified by social movement theorists combined with QUFA's co-optation of the term "collegiality" were important elements in the success of this drive. The core of my research is the qualitative analysis of QUFA's formal communications to faculty between September 1992 and October 1995.
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