Organizing a Travel Course in Hong Kong and Singapore

Abstract

With increased globalization of economies, the role of international marketing classes is becoming more and more staple in university curricula. In order to teach international marketing, one can design and develop international travel courses that may communicate the concepts far more efficiently and effectively than most other systems. This paper describes specific steps that an instructor may follow to deliver a successful travel course in Hong Kong and Singapore. During the last years of the twentieth century, while the world witnesses unprecedented economic growth, the performance of newly industrialized countries (NICs) in the pacific rim appears to be extraordinary. While future managers need to understand the extent of this opportunity, they also need to be aware of the challenges, namely the differences in cultural and economic intricacies. One of the most effective ways to learn about the business opportunities and cultural differences in NICs is total cultural immersion, and a travel course is a first step for business students towards that objective.