Abstract
The religious origin of organizational behavior is not easy to recognize, nor are the implications of the Christian heritage of concepts and ideas as applied to organizations. This paper seeks to remedy this by investigating the theological roots of the mission concept. Our central argument is that corporate mission statements are sometimes used as manipulative communicative tools which seek organizational legitimacy through the rhetorical inclusion of secularized Christian values. We find in Koselleck's (1985) Conceptual History theoretical arguments by which to evaluate the bridge between theological and corporate concepts of mission. Then, we discuss mission as a theological concept, showing how it developed in modern societies and how its discursive use in business can be evaluated. With an analysis based on Habermas' (1985) work, we conclude that, as a communicative tool, a corporate mission statement helps organizations manipulate meanings about their purposes and legitimacy in Christianity-based societies. This process reveals how the mission concept contributes to increase organizational sacralization and represents a powerful tool for improving a corporation's social image and as a consequence may induce social consent.
Highlights
Since Weber came to regard secularization as the most important process in the historical defining of modernity, contemporary social practices have mistakenly been seen by many sociologists as expressions of the declining levels of religiosity (Davie, 2010)
The corporate world is characterized by secularization, it is true that the principles of religious thought can often be found in for-profit organizations (Ashforth & Vaidyanath, 2002), in the sense that, through the influence of the European religious tradition in the Americas resulting from centuries of Christian colonization, these Christian values and ideas are deeply embedded in organizational practices (Benefiel, 2003; Porterfield & Corrigan, 2010)
We have purposely chosen corporate mission statements which demonstrate a discursive use of the three Christian principles we have found to reflect the theological heritage of the mission concept
Summary
José de Souza Herdy, 1160, 25 de Agosto, Duque de Caxias, Rio de Janeiro, RJ, 25071-202, Brazil. Pedro Viriato Parigot de Souza, 5300, Campo Comprido, Curitiba, PR, 81280-330, Brazil. Received 21 April 2012; received in revised form 31 August 2012; accepted 11 October 2012; published online 1st April 2013
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