Abstract
The organizations, that are decisive for attaining market share, adopt renovation techniques, by implementing marketing strategies such as competition for lower price, promotion, confrontation with channels of distribution or simulation of competitors' acts and products. Competitive renovation is a response to opportunities, whereas competitive aggressiveness is a reaction to threats. This paper focuses on organizational renovation by competitive strategic approach implemented in high-performance organizations. It is argued that organizational empowerment has resulted in rapid diffusion of high per- formance practices Strategic approach especially those organizations functioning in the international area. The form and renovation of an organization's Competitive strategic approach can affect employee motivation levels in several ways. Or- ganizations can adopt various strategic approach practices to enhance employee satisfaction. Recognizing the importance of strategic approach in achieving flexibility in an international context expands the types of research questions related to the role of strategic approach functions in organizational performance, such as selection of competitive strategic approach, training, and compensation and performance appraisal.
Highlights
Competitive strategic approach is the indicator of intensity of an organization's attempts for excelling at performance and debilitating industry rivalry which can be a way of intentional act against reaction act
Competitive strategic approach appraisal systems depend heavily on subjective ratings of performance provided by supervisors, peers, subordinates and job incumbents
The organizational renovation sector environment has become highly competitive, institutions should develop new products that satisfy the demand of their target clients, find new markets for their existing and new products, diversify their markets and produce higher quality of service products with low costs and short delivery time
Summary
Competitive strategic approach is the indicator of intensity of an organization's attempts for excelling at performance and debilitating industry rivalry which can be a way of intentional act against reaction act. Those organizations that are extremely renovation, suppose their competitors as their enemies that should be defeated. This paper considers the value of workers as an important intangible asset of an organization. Competitive renovation indicates the intensity of competition that an organization has chosen for surpassing the rivals and aggressiveness can be generated by taping different sources for carrying out a direct attack on competitors for the purpose of depressing their market, debilitating their competitive strengths, or creating privileges via continuous aggressive tactics. Competitive renovation, aiming at improving the market conditions, shows direct and strong inclination for challenging the rivals
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