Abstract

Goal: This article reports a project carried out by the company Respondit that had as its main objective the optimization of the organizational processes of the law firm BastosJuris. As a research question, we highlight: “Will the communion between Design Thinking, Lean Thinking and Process Management generate good project results?”.
 Design / Methodology / Approach: The methodology used was composed by Design Thinking, Process Engineering and Lean. The engagement with employees through prototyping and co-creation, focusing on productivity improvement and error elimination, seeking process optimization and implementation of a management model through continuous improvement, illustrates only one of the possible trajectories arising from mixed methodologies. In this case, "orchestrated" by the double diamond.
 Results: The project described had an ROI of 815% during its execution and fostered several new initiatives for those involved.
 Limitations of the investigation: As there is no similar research in the literature to compare with, it is not possible to induce success based in other initiatives.
 Practical implications: The research shows practical results of the effectiveness of the methodology used in the interdisciplinary context. We seek to promote and encourage the development of similar new researches that take interdisciplinarity as a guide for organizational success.
 Originality / Value: With regard to the academic contributions, the present study carried out the empirically and holistically variables linked to sustainable management practices, innovation, strategy and their consequent elements, in convergence with the research agenda of the management field, which focuses on results for individuals (employees) and organizations.

Highlights

  • The field of Design, previously recognized only for its ability to deal with aesthetic and functional issues, began to spread its thinking about projects throughout other areas of the organization, rising to strategic levels related to its administration (Franzato, 2010)

  • The objective of this paper is to present the description of the application of the design thinking methodology, containing lean manufacturing inferences, in a process planning and management project that seeks the optimization and reduction of errors

  • One of the methodologies used in Design Thinking is the so-called “double diamond” first conceived by the Design Council in 2005 - which is composed of four stages, namely: Discovery; Definition; Development; Implementation

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Summary

Introduction

The field of Design, previously recognized only for its ability to deal with aesthetic and functional issues, began to spread its thinking about projects throughout other areas of the organization, rising to strategic levels related to its administration (Franzato, 2010). The term “strategic design” has come to be used to represent this change of interpretation with respect to the boundaries of Design's performance (Zurlo, 2004). The scope of strategic design encompasses product design, service, communication and experience in an integrated manner, in the so-called system-product (Cautela and Zurlo, 2006).

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