Abstract

Globalization leads to the diminishing of national economic systems boundaries, standartization of production processes and companies management, thus it is becoming more difficult to form competitive advantages. Research has shown that company’s competitiveness and its reputation depend on the management quality which is influenced by many factors including level of personnel loyalty. The problem concerning personnel loyalty is common for most Russian energy companies, the management stuff of which believe that employees should work efficiently as they get paid for it. Research shows that there are several problems in this field, namely: lack of effective communications between management stuff and employees, lack of workers interest in the results, low motivation for goals achievement, low-innovative behavior and so on. Managers consider these problems when it is too late and company faces bankruptcy and there is no time to alter the situation. Competencies in managing personnel loyalty defines important component of management quality – goodwill. Goodwill is a number of business elements and personal characteristics of workers, which stimulate clients to continue use of products and services of particular company and bring additional profit.

Highlights

  • Research has shown that company’s competitiveness and its reputation depend on the management quality which is influenced by many factors including level of personnel loyalty

  • The problem concerning personnel loyalty is common for most Russian energy companies, the management stuff of which believe that employees should work efficiently as they get paid for it

  • Traditional methods of entrepreneurship in this place are aimed at costs reduction and workers’ dismissal that does not improve workers’ motivation, as well as formation and maintaining their social capital as a part of management quality

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Summary

Introduction

Quality of management system is a set of features of a system, which define a company’s ability to achieve success in socio-economic activity [1].Quality of management system can be expressed using the following characteristics: A) Socio-economic – image and company’s mark, its place in world or national ratings, price strategy, economy; B) Organizational – reliability, organization, adaptability, level of integration and differentiation of management, level of decentralization and diversification; C) Social and psychological – communicativeness, corporativity, culture level, favorable sociopsychological climate, compatibility of workers, optimal style of management, ratio of formal and non-formal structures, ethics of management behavior, workers professionalism; D) Technological – innovation, level of technology, technical armament.In the conditions of market instability and innovation development a company cannot achieve success without personnel taking part in company’s management, which is called “work core”. Quality of management system is a set of features of a system, which define a company’s ability to achieve success in socio-economic activity [1]. During market transition traditional work values for Russian people such as mutual help, support, partnership, team spirit have moved to drastic degradation of relationship between management and workers, between different members in company. In this course personnel managers and line managers state the necessity to manage personnel loyalty

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