Abstract
The analysis of organizational-legal maintenance of advertizing information security state regulation is carried out in the article. The public authorities carrying out advertising information security regulation are defined, that allowed to reveal a number of disadvantages in their modern system. The essence of state’s advertising information safety standard-legal regulation is investigated, that gave an opportunity to allocate the key directions of domestic legislation orientation concerning impossibility of causing moral harm to consumers and their misleading, and also concerning protection of copyright and related rights of competitors. The key principles of organizational-legal maintenance of advertising information safety state regulation, which can form a basis for future improvement of advertizing activity state regulation, are characterized in article. In general, the given research is a basis for creation of the complex mechanism of advertizing information security state regulation, which will allow reducing risks of doing moral, material or physical harm by advertizing producers and distributors to consumers and competitors.
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