Abstract

 
 
 There are many studies that have focused on the Albrecht model of organizational intelligence (OI) and its seven dimensions (strategic vision, shared fate, appetite for change, heart, alignment and congruence, knowledge deployment, and performance pressure), but the current study presents a new attempt to study OI using the Yolles model in its three dimensions (self-reference, self-regulation, and self-organization) (2005). This study sought to determine the effect of organizational intelligence on market expansion (new markets and new product) in the Jordanian pharmaceutical industry, and it examined the effect of transformational leadership as a mediating variable on the relationship between organizational intelligence and market expansion. The study sample consisted of 231 respondents taken from six pharmaceutical companies divided into three categories according to their size as small, medium and large companies. The results confirmed that there is a significant positive effect of the two dimensions (self-regulation and self-organization) on new markets, while three dimensions of OI have a significant effect on new products in the pharmaceutical companies.
 
 
Highlights
The companies are constantly seeking to introduce new concepts and methods in order to confront the competing companies
organizational intelligence (OI) has become a prerequisite for success in these companies, which contributes to enhancing organizational performance evolution by strengthening organizational innovation capacity (Kalkan, 2005), consideration of OI as an expansion of company knowledge and experience, which represents the center of its operations in an unusual environment (Yolles, 2005) and leads to the generation of new knowledge, foresight, and creativity (Schwaninger, 2003)
This study was conducted to identify the effect of OI dimensions on the market expansion in Jordanian pharmaceutical companies, where there is a lack of studies focused on the relationship between OI and market expansion
Summary
The companies are constantly seeking to introduce new concepts and methods in order to confront the competing companies. Today’s business environment is characterized by intense competition, rapid technological progress, challenges of globalization of markets and unpredictable environmental changes, which forces companies to adopt new managerial approaches such as OI (Kazemi et al, 2012) to enhance competitiveness and organizational agility that contribute to improving performance and individual flexibility in line with environmental changes (Bahrami et al, 2016). It provides a framework for making the right decisions at the right time that accelerate the conversion of knowledge and expertise into business value This study provides a new attempt for this effect on the relationship between organizational intelligence and market expansion
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