Organizational identity, meaning, and values

Abstract

With the increasing use of social media by students, researchers, administrative staff, and faculty in post-secondary education (PSE), a number of institutions have developed guideline and policy documents to set standards for social media use. In this study we analyze social media guidelines and policies across 250 PSE institutions from 10 countries using latent semantic analysis. This initial finding produced a list of 36 universal topics. Subsequently, chi-squared tests were employed to identify distribution differences of content-related factors between American and Non-American PSE institutions. This analysis offered a high-level summary of unstructured text data on the topic of social media guidance. The results include a comprehensive list of recommendations for developing social media guidelines and policies, and a database of social media guideline and policy documents for the PSE sector and other related organizations.