Organizational Identity in Practice

Abstract

Introduction to Organizational Identity in Practice Section 1: Introduction to Section: Identity, Strategy, and the Environment 1. Scania's Bonneted Trucks 2. Why do Managers Talk About Identity? 3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T 4. Handelsbanken and Internet Banking Section 2: Introduction to Section - Identity Construction 5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist? 6. Organizational Culture and Identity at Bang & Olufsen 7. An Identity Based Internationalization Process: The BP and Statoil Alliance 8. Practice and Identity: Using a Brand Symbol to Construct Organizational Identity Section 3: Introduction to Section - Projecting Organizational Identities 9. Starbucks: Constructing a Multiplex Identity in the Specialty Coffee Industry 10. Projecting Organizational Identity Through Organizational Dress at Air France (1933-2005) 11. Organizational Artefacts and the Expression of Identity in Corporate Museums at Alfa Romeo, Kartell, and Piaggio 12. Crafting an Inter-National Identity: The Nordea Case. Conclusion: Analyzing Organizational Identities - Some Guidelines for Practice