Abstract
Building organizational identification is of importance to the software industry in India which has problems with attracting and retaining talented employees. This article examines the role of internalized organizational values, top management trust, and job challenge on organizational identification. Trust in senior management and organizational values are predictive of organizational identification. Perception of paternalistic management moderates the relationship between job challenge and organizational identification, such that those who perceive a higher level of paternalism exhibit a stronger positive relationship between job challenge and organizational identification. The article extends the nomological net of organizational identification to knowledge workers and paternalistic cultures.
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