Abstract
Flexibility has emerged as one of key areas for sustaining competitiveness in twenty-first century [1] amid unfolding globalization and fledgling innovations. Further among the different types of flexibilities, organizational flexibility is the one that helps the organizations to withstand the harmful effects of changing business environment and fluctuations. As observed by Stohr and Muehlen [2] organizational flexibility is most important concern in this era of rapid technological change and growing turbulence.
Highlights
Flexibility has emerged as one of key areas for sustaining competitiveness in twenty-first century [1] amid unfolding globalization and fledgling innovations
Organizational Flexibility helps to increase the overall value of the service proposition that is delivered to the customers through its inherent competence to quickly adjust according to the changing preferences of its target consumers
While process flexibility helps in adjusting the processing part involving the complex value creation mechanism, structural flexibility helps to increase the satisfaction of customers through better integration of the inputs resulting from the enhanced level of empowerment and communication
Summary
Management Sci ofEconomics& International Journal of Economics & Management Sciences ISSN:2162-6359. Organizational Flexibility for Superior Value Proposition: Implications for Service Industry. Kumar Shalender* Jaypee Business School, Jaypee Institute of Information Technology (Deemed University), Noida, Uttar Pradesh 201307, India
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