Abstract
This study aims to analyze the implications of the organizational environmental sustainability business model in green technology innovation. It departs assuming that the implementation of green technology innovation in organizations must be supported by an environmentally sustainable business model. The method employed is the analytical reflection based on the conceptual, theoretical, and empirical literature. It is concluded that the implementation of a green business model of technology innovation, simultaneously with an internal structure of environmental sustainability regulations, is required for organizations to improve the organic integration to achieve sustainable competitive advantage and improve the development of the green technology innovation capabilities of firms.
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