Abstract
This research illuminates the differences among multinational corporations (MNC) that operate in an environmentally conscious manner (in other words, those that “live green”) from those that do not in India. In this study, we use a blended qualitative approach involving interviews and direct observations from the MNCs’ executives and facilities located in the United States and India. Results indicate that sustainability is driven by organizational consciousness. Green organizations are mindful of how their policies and operations influence the environment. Further, environmental consciousness was clearly associated with overt concern for employee safety and well-being. This study provides insight into what enables some firms to overcome negative transnational cultural interactions that directly influence environmental performance. This knowledge can be transferred to both international operations and those in the firm’s home country
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