ORGANIZATIONAL COMMUNICATION IN IMPROVING PUBLIC SERVICES AT THE SUB-DISTRICT OFFICE LIRIK OF INDRAGIRI HULU REGENCY

Abstract

This research was conducted at the Lirik Subdistrict Office Indragiri Hulu Regency. The purpose of this study was to determine the role of organizational communication as well as the supporting and inhibiting factors in the organizational communication process in improving service quality. The method used in this research is descriptive qualitative research. Based on observations made by researchers through interviews and obtain information directly through several office employees and service users. This study uses data analysis techniques consisting of data reduction, data presentation, and drawing conclusions from the research results. The results of this study indicate that: (1) The supporting factors in the organizational communication process are the level of education, and the availability of a complete service system. (2) the inhibiting factors are discipline in carrying out service activities, the lack of public understanding of the stages of service and the dominance of superiors over the work of subordinates. The implications of this research from the results obtained are providing transparent, fast and quality service quality by establishing good working relationships between superiors and subordinates, between subordinates and subordinates as well as between service providers and service recipients. The need to have a positive impact and be able to cover deficiencies in providing services by using the role of organizational communication.