Organizational communication and information processes in an internet-enabled environment

Abstract

A model integrating rationally and socially oriented theories of computer-mediated communication (CMC) is developed. It was proposed that technology characteristics, individual differences, job position and function, various situational determinants and organizational factors would positively influence employees' Internet use and attitudes. It was further hypothesized that the Internet would substitute for more traditional forms of media (telephone, printed matter) during individual's external search behavior. This model was tested quantitatively and qualitatively with the use of a quasi-experimental, pretest–posttest design during the facilitated introduction of an Internet-based CMC system into an organization. A particular focus of the study was an examination of the communication and information channel choices, use, satisfaction and adoption of the Internet-based CMC system by the employees. Qualitative and/or quantitative support was found for all propositions, except Internet substitutability. Key contributions and recommendations for future research are discussed. © 2000 John Wiley & Sons, Inc.