Abstract
When we say "Organizational communication", we think, unconsciously, about organizations and how they are influenced by the effectiveness of communication both between team members and the external environment. Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name. To emphasize the importance of CSR, we will present some campaigns initiated by an the organization of the food and drink industry, both in Romania and internationally, between 2016-2018. Through this research, we set out to identify the main social responsibility campaigns of the organization, the main areas of action of the social responsibility campaigns and to establish comparative analysis between the particularities of the CSR campaigns in Romania and internationally.
Highlights
As communication is one of the most important aspects of daily life, I have chosen, in this paper, to highlight its importance in organizations and how it can influence the results obtained in the projects carried out both at public and private level
When we say "Organizational communication", we think, unconsciously, about organizations and how they are influenced by the effectiveness of Technium Social Sciences Journal Vol [3, 76-81], February 2020 ISSN: 2668-7798 www.techniumscience.com communication both between team members and the external environment
Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name
Summary
As communication is one of the most important aspects of daily life, I have chosen, in this paper, to highlight its importance in organizations and how it can influence the results obtained in the projects carried out both at public and private level. Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name.
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