Abstract
The advances of green technology had contributed to the preparedness of all the stakeholders in the housing industry into perspective. The housing developers in particular, were urged to develop new housing scheme by adopting green technology into their developments. Therefore, these organizations were required to implement changes to their operations due to sophisticated of technology made in this industry. Drawing on theory of organizational change, the organizational characteristics were acknowledged have significant roles in influencing the organization to embrace new ideas, approaches and practices. Hence, this paper is aimed to examine the relationship between the organizational factors in influencing housing developers to develop green homes in Malaysia. Quantitative method has been used in this study. A total of 395 sets of questionnaires have been distributed to the housing developers in eight distinct state branches of Real Estate and Housing Developers Association (REHDA) Malaysia. This study successfully received 249 (63.03%) completed questionnaires. The result of Pearson Correlation revealed that the Organizational Culture, Organizational Climate and Organizational Structure have a positive relationship in persuading Malaysian housing developers to develop green homes development.
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