ORGANIZATIONAL CHANGE AND COMPETITIVE ADVANTAGE: BUSINESS SIZE MATTERS

Abstract

Organizational change is one of the most effective ways to achieve a competitive advantage. However, little is known about “how business size moderates the relationship between organizational change and competitive advantage”. The aim of this study is to determine the effect of organizational change on competitive advantage and to find out whether business size moderates the relationships between organizational change and competitive advantage. Data obtained from employees working in Chabahar-Industrial Zone in Iran. A total of 233 valid questionnaires were received from the firms operating in this zone. Data was analyzed by employing descriptive statistics, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Linear Regression techniques. The moderator role of business size was assessed by PROCESS software. Findings revealed that organizational change has positive effect on competitive advantage. And, business size plays a moderating role on the relationships between organizational change and competitive advantage.