Abstract
This paper expands the discussion about competitive strategy and resource-based view from a developing country. A scoring method is used to identify the strategic profile, and organizational capabilities. Logistic models were performed for empirical analysis using data from a sample of educational services providers from Colombia. Findings showed that technological, and management capabilities influence strategy, changing the firm's strategic profile due to increases in the capabilities level. Results showed the existence of hybrid strategies according to the organizational capabilities. Future lines of research related to the inclusion of external variables, measures of performance, and the inclusion of general and hybrid strategies are stated.
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