Organizational attractiveness: an empirical study on employees attitudes in lithuanian business sector

Irena Bakanauskiene,Rita Bendaravičienė,Laima Barkauskė

doi:10.21511/ppm.15(2).2017.01

Irena Bakanauskiene, Rita Bendaravičienė + Show 1 more

Open Access

https://doi.org/10.21511/ppm.15(2).2017.01

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Abstract

Measurement of employer’s attractiveness has been given much attention in many countries all over the world, but there was no extensive research performed in Lithuania so far, providing empirical evidence to define the landscape of organizational attractiveness in Lithuanian business sector. The aim of this study (N = 1020 respondents) is to identify which dimensions make organizations attractive as employers in Lithuanian business sector. The article employs a research approach based on a postpositivistic perspective. The relevant literature on organizational attractiveness is critically reviewed, analyzed, compared and generalized. Addressing research aim, a scale to measure organizational attractiveness as an employer was developed and administered in Lithuanian business sector in such a manner. Existing methodologies measuring organizational attractiveness were analyzed composing a list of 67 dimensions. Using content validity, scale comprising 30 dimensions was developed to measure organizational attractiveness of companies in Lithuanian business sector. A telephone interview survey method for data collection was used. Descriptive statistics (means, standard deviations, and frequencies) is used to analyze the data of the survey. 30 dimensions of organizational attractiveness were rank-ordered according to their means in descending order from most important to least important drivers of employer’s attractiveness. Specifically, the results suggested that good working atmosphere, adequate salary and interesting job are key to the attractiveness as an employer of business companies in Lithuania as perceived by their employees. The article also discusses the implications of the findings.

Highlights

Measurement of employer’s attractiveness has been given much attention in many countries all over the world, but there was no extensive research performed in Lithuania so far, providing empirical evidence to define the landscape of organizational attractiveness in Lithuanian business sector
After the depths of the great economic recession of 2008-12 a significant uncertainty and ambiguity have emerged in the labor markets affected by the fall in GDP and causing high unemployment, high level of redundancy, falling average incomes and increased inequality
It should be noted that there was no such extensive research performed in Lithuania so far, providing empirical evidence to define the landscape of organizational attractiveness in Lithuanian business sector, and allowing to identify dimensions which make service business companies attractive as employers

Summary

Introduction

After the depths of the great economic recession of 2008-12 a significant uncertainty and ambiguity have emerged in the labor markets affected by the fall in GDP and causing high unemployment, high level of redundancy, falling average incomes and increased inequality. On the other hand – human capital, suffering from the financial crisis all over the world, remains the most valuable asset of any company and crucial to its effective performance, competitiveness and financial success. One may argue that because of the global financial crisis of 2008 and succeeding global economic recession so far hovering around employer’s attractiveness has depreciated. On contrary, living with uncertainty has not diminished but even increased the importance of attracting and retaining the best employees, the talented job seekers have enough options and are choosing the most attractive employers

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