Organizational and Legal Aspects of Improving Strategic Communications in Public Authorities’ Activities

Abstract

Effective communication between governmental institutions and the civil society as a reflection of democratic development plays an increasingly significant role in the process of state formation. The analysis of recent research and publications shows that the issue of strategic communications draws attention of both leading domestic and foreign scientists and research centers. However, due to the dynamic development of events, this issue needs further analysis, the prerequisite for which is the study of the information interaction phenomenon under current conditions. The methodological basis of the study is a polymethodological approach, which encompassed in particular such methods as dialectical and comparative ones. In accordance with the set goal, the article studies the issues of communications of public authorities with various institutions of a civil society under existing conditions of a hybrid war against Ukraine. In the process of the analysis, the author concluded that when choosing the format of communication between the public authorities and various institutions of the civil society one should take into account the characteristics of a particular subject of information interaction. Various formats of information interaction should possess a common feature: in the process of implementation of a public policy the information should be primarily used to favor the citizens’ patriotic spirit; to enhance the state power and the Armed Forces’ authority among the population; to intensify the measures of anti-propaganda.