Abstract
Organizational agility is a complex and multidimensional concept. One of the challenges in researching organizational agility is its unified definition and concept. Literature analysis reveals various dimensions and frameworks are used to analyze organization agility. Many of them focus on narrow industry or only approach the organizational agility concept from limited perspective. This article attempts to combine different approaches and angles to organizational agility to a more cohesive and encompassing conceptual model that is applicable to variety industries and organizations. The variety and combination of attributes, characteristics, capabilities, and practices make the measurement of organizational agility are analyzed. Building on research main frameworks for analyzing organizational agility concept are identified. Conceptual organizational agility model based on organizational agility attributes, capabilities and practices framework is presented. This article contributes to research by providing more unified concept, which can be adapted in studying organizational agility in a wide and global range of organizations, regardless of the industry they operate in.
Highlights
INTRODUCTIONGlobalization, fast technological advances, competition, disruptive business models, emerging new markets, constantly evolving consumer preferences – are daily challenges for most big and small organizations
Many of them focus on narrow industry or only approach the organizational agility concept from limited perspective
The aim of the article is to combine different approaches and angles to organizational agility to a more cohesive and encompassing conceptual model that is applicable to variety industries and business organizations
Summary
Globalization, fast technological advances, competition, disruptive business models, emerging new markets, constantly evolving consumer preferences – are daily challenges for most big and small organizations. Due to increasing popularity of e-commerce, even small-size businesses are able to compete on a global scale These developments further increase the need for organizational agility in order to adapt and compete outside home markets. To take advantage of emerged global opportunities, companies have to have efficient and agile business processes, flexible organizational structure, open-to-change workforce, agile networks and partners, and adaptable technology. Agility allows organizations to adapt to the changing market situation, customer expectations and plays a major role in organizational survival in the consumer-driven environment. The aim of the article is to combine different approaches and angles to organizational agility to a more cohesive and encompassing conceptual model that is applicable to variety industries and business organizations. The methods of research include the following: analysis of scientific literature, the conceptual organizational agility model is a basis for further studies, research, practical applicability and measurements of agility level
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