ORGANIZATION OF SPORTS EVENTS IN MODERN CONDITIONS

Abstract

The aim of the article is to study the features of the organization of sports events under martial law. It is established that the main risks on the way to the effective organization and conduct of sports events under martial law are the escalation of hostilities in the region, the decrease in the popularity of the sport, the convenience of the infrastructure of the sports facility, and the popularity of athletes participating in competitions. The strengths of sports event organizers are: a positive image; accessibility of sporting events; success of image projects; mass events and involvement of the general public; Effective marketing activities. The weaknesses of the organizers of sports events are: location in the war zone; prohibition of international competitions; deficit of budget financing of sports events; destruction of sports facilities intended for sports events. The main ways to overcome the crisis phenomena associated with the war and its consequences for the organizers of sports events are: ensuring safety and comfort during events, increasing the number of participants in sports events, strengthening international ties with physical culture and sports organizations, improving marketing and scientific activities, cooperation with public organizations of physical culture and sports.