Organization Capacity and Firm Performance

Abstract

This study examined the effect of organization capacity on firm performance. The specific objectives were to; determine the influence of employee training on firm performance; examine the effect of market orientation on firm performance. The study made use of a sample of 150respondents generated drawn from existing materials in Asaba Delta State. Simple random sampling method was adopted to administer the respondents. Primary data was retrieved with the aid of semi-structured questionnaire. The research adopted a descriptive survey design method and statistical technique was multiple regression analysis in testing the hypotheses. The findings established that there is a significant relationship between organization capacity and firm performance. The study concludes that for firms to succeed in a highly competitive environment, they should be responsive to customer needs and wants and this requires them to be market oriented in terms of customer focus, competitor orientation and inter-functional co-ordination among the firm's internal departments. Finally, it was recommended that therefore the top management of a firm and the various departments should be supporting the market orientation as part of the antecedents to a market orientation and employee training.