Abstract
The notion that business models successful in India can be tweaked and transplanted in Finland is one of the leading causes of business failures of Indian investors in Finland. Those Indian companies that have succeeded engaged in adequate preparations and approached Finland with an open mind to understand Nordic business models, with sensitivity to Finnish management systems, structures and processes and appreciate the cultural and institutional differences. Overcoming the liability of foreignness and the liability of outsidership are two key aspects of foreigners organising for doing business in Finland. This chapter introduces the reader to the business ecosystem in Finland and to the logic of the Nordic Business model for organising to do business in Finland.
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