Organising and Managing in Cause Sector

Abstract

Non-government organisations or the NGOs have emerged as a parallel system to that of the government to take up the various issues related to socio-economic causes. However, though the cause sector has evolved over the years with the perspective of delivering adequate and timely relief to the beneficiaries, the fact remains that most of the NGO’s, particularly those operating in the field of consumer protection are not effectively managed due to the inadequacy of capacity. To meet the challenges of a competitive market NGOs will not only have to retain their beneficiary-orientation but also adopt a strategic planning approach to capacity building.