Abstract
Building trust throughout an organisation is not an easy task. Generally, it takes a longer time to build trust and culture in an organisation. As the nature of the market atmosphere grows more competitive, the role of organisational culture has developed more meaningfully recently. In the context of this concern, this study seeks to discuss the concept of organisational culture and why organisational culture is important. Apart from that, this article discusses the effects of organisational culture and how to cultivate culture in the organisations.
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