Abstract
This article presents the results of the study of problematic issues of organisational-and-economic character concerning the provision of children with baby food products in Ukraine and European Union countries. It is established that the marketing feature of baby food products in Ukraine is its sales from pharmacies. It has been proved that the cost of baby food products in EU countries and in Ukraine have no price gradation depending on the degree of economic development of the country. The dynamics of development of the Ukrainian market of baby food products, as well as the dynamics of the cost of baby food products in Ukraine, depending on their dispensing place, have been analysed. It is established that the cost of baby food products is somewhat lower in pharmacies.
Highlights
Nutrition support is the main factor that determines the level of adaptation of the newborn child to the external environment, the possibility of its physical and psychological development and the condition of its immunological resistance
In Ukraine, the leaders in manufacturing of baby food product (BFP) are specialised companies: “Khorol dairy canning enterprise of BFP” (Poltava region), “Southern cannery” (Kherson), “Odessa cannery enterprise of BFP”; “Galacton” (Kyiv), “Favor” (Kyiv), “Prydnipro enterprise” (Dnipro), “Lustdorf ” (Vinnytsya region), “Wimm-BillDann Ukraine” (Kyiv region) and “Yagotyn creamer” (Kyiv region)
Comparison of BFP prices proves that they are almost identical in the four investigated countries after conversion
Summary
Nutrition support is the main factor that determines the level of adaptation of the newborn child to the external environment, the possibility of its physical and psychological development and the condition of its immunological resistance. These findings have been considered by several scientists in recent years (Gertosio et al 2016; Harding et al 2017). Nutritional deficiencies in the neonatal period and during the first year of life cannot be compensated in the subsequent periods. There are no doubts that maternal milk is ideal nutrition for children for the first year of life.
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