Abstract
From the ancient times, when wine/oenos was described as “Wine, the benevolent demon” by ancient Greek gastronomist and philosopher Athinaios in “Dipnosofistes”, to modern days, the craft has seen significant fruition. The wine industry has evolved over time, and more so recently, to encompass many different subsets, one of which is the organic wine market. The organic wine industry has grown in recent years, especially in California. This rapid gain in interest has resulted in the evolution of several subsets, including biodynamic, natural, and clean wine. While biodynamic and natural wine, function more as a fulfillment of niche markets, clean wine may provide benefits for consumers that otherwise suffer from side effects of wine consumption. Low sulfite levels and lack of histamines in clean wine plausibly decrease headaches and adverse effects some consumers experience when drinking wine. An overview of the organic wine industry and its evolution with potential contributions to consumers, with an emphasis on clean wine, is discussed herein.
Highlights
Organic winemaking as a concept has existed since the inception of organic farming, but unlike organic fruit and vegetable farming, it has struggled to gain market popularity and raise consumer awareness
Participants reported the increased willingness to pay (WTP) due to environmental concerns and the distinctness of organic wine, illustrating increased interest in sustainability that consumers hold [3]. This constitutes an example of the shifting market—at its inception, while organic farming was heavily focused on generating a “better-for-you” product, over time, interest has seemed to be shifting to include more sustainable practices and environmental concerns, generating new subsets of organic wine (Figure 1)
While this study focused primarily on Italian wine consumers, it illustrates an overall interest in natural wine, especially among younger wine consumers plausibly expected more widely
Summary
Organic winemaking as a concept has existed since the inception of organic farming, but unlike organic fruit and vegetable farming, it has struggled to gain market popularity and raise consumer awareness. Participants reported the increased WTP due to environmental concerns and the distinctness of organic wine, illustrating increased interest in sustainability that consumers hold [3]. This constitutes an example of the shifting market—at its inception, while organic farming was heavily focused on generating a “better-for-you” product, over time, interest has seemed to be shifting to include more sustainable practices and environmental concerns, generating new subsets of organic wine (Figure 1). The aim of this review was to discuss the organic wine market and its subsets to clarify the similarities and differences among the sectors
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