Organic farm volunteer tourism as social movement participation: a Polanyian political economy analysis of World Wide Opportunities on Organic Farms (WWOOF) in Hawai‘i

Abstract

In recent years, Karl Polanyi's concept of the “double movement” has been resurrected to describe growing international resistance to neoliberal global capitalism. The double movement originally referred to counter-movements for social protection against the 19th and early 20th century laissez-faire market. Today, it describes the growth of new social movements which often resist neoliberal economic practices and ideologies. Drawing on Polanyi's concept of the double movement and on recent work on neoliberalism and new social movements, this article examines farm hosts' motivations for participation in World Wide Opportunities on Organic Farms (WWOOF). It argues that farm hosts tend to articulate their motivations as an attempt to proclaim solidarity with organic, spiritual, and educational new social movement agendas. It describes how a loosely articulated organic identity converges around three corollary protective counter-movements: organic food production and consumption, spirituality, and alternative education, exploring the creative ways people are resisting neoliberal capitalism at the intersection of alternative tourism and organic agriculture. Yet, despite hosts' intentions, the article illustrates how new social movement participation through WWOOF is in constant tension with the neoliberal agrarian and tourism marketplace in which it operates, as well as the perhaps unforeseen limits of its radical horizon.